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Consumer durables loans are the sole loans which persuades more customers. A person may purchase everything from Television to Refrigerator to Music players. The quantum of these types of loans differs from bank to Bank. But most Banks introduced loans from the amount of Rs. 10000 to Rs. 100000.Do you see how this is integration marketing? He offered a license of his software, which people paid a small fee for as part of buying their computer. He got to keep the names of the software customers. (Hello? That’s called list building.) So now every time there is an upgrade in the software he can promote that to his list and every time someone takes him up on that he keeps 100% of the money. And believe me, there have been lots of upgrades during this time!